35 years since is first release, the iconic MK1 Raleigh Super Tuff Burner is once more setting pulses races. The big difference this time around is that it’s not just youngsters who are clamouring for the iconic BMX bike. In 2019, it’s also their parents.
The relaunch of the MK1 Raleigh Super Tuff Burner is proving to have massive appeal to the original BMX riders from back in the 80's – those BMX bandits known from much-loved moments like in the film ‘ET’. It seems many are eager to regain that sense of lost fun, spontaneity and excitement the bike provided.
At the same time, those original 80's BMX riders are being joined by their latter-day equivalents: the younger riders of today. Perhaps even the sons and daughters of those very same original 80s BMX riders.
While the desire for the relaunched BMX classic might be the same, the reasons riders have for getting their hands on one are very different. For the younger riders, issues such as exclusivity, status and having a new way to express themselves are more key. The authenticity and build quality of the MK1 Raleigh Super Tuff Burner are also setting it apart for brand-savvy youngsters.
First launched in 1983 and now being relaunched this autumn, our limited-edition relaunch of the MK1 Raleigh Super Tuff Burner is set to be as successful as our recent relaunches of the BMX classics the Team Aero Pro Burner and the Aero Pro Burner.
The MK1 Raleigh Super Tuff Burner is available for general sale 23.10.19 https://www.raleigh.co.uk/super-tuff-burner.