Category Manager UK/IE

Established in Nottingham in 1887, Raleigh is one of the world’s oldest and best-known bicycle brands. Today, we are part of the Accell Group; a European based company, who owns a collection of bicycle and accessory brands throughout Europe. Our partnership with the Accell Group allows us to share knowledge, technology and innovations between brands to deliver the best possible product for our customers.

Raleigh supplies the UK market with the major industry-leading bicycle brands of Raleigh, Haibike and Lapierre, as well as an exciting and extensive portfolio of accessories such as Saris, SRAM, Moon and Schwalbe. With your energy and your love of bicycle you will be eager to build strong brands with a highly motivated team.

Job Purpose

The regional Category Manager will be responsible for developing the collection plans for Raleigh and will support developing the local collections for the international brands Haibike and Lapierre. Based on a thorough understanding of consumer needs, analysis of sales data, market data, trends and brand positioning, the Category Manager will translate insights to category (and innovation) opportunities and into the best possible line build up for the region (per brand), to support business growth.

The Category Manager reports to the Head of Marketing and collaborates closely with the two Brand Managers and Sales leads in the regional teams. They will work closely alongside the Innovation & Technology team, with a dotted line into the Global Category Management

Key Responsibilities & Accountabilities

  • The Category Manager develops solid data, brand and consumer driven collection plans that include detailed price and margin strategy and a substantiated choice of models, SKU’s, colours and specs.

  • Proactively analyses the current offering, identifying gaps in the collection, product and consumer price build-up, champions complexity reduction and initiates the development of new products.

  • Recommend strategic decisions supported by consumer insights, competitive range offerings, channel analysis, detailed sell-in and sell-through data, competitive pricing analyses, pareto analyses and market data.

  • Demonstrate in-depth knowledge of competitor products including detailed spec levels, pricing and margin.

  • Keep track of market developments and trends and make a collection and innovation plan for each brand in the regional strategic brand portfolio.

  • Stay well informed about the latest technologies, innovations and components available in the market and within group.

  • Together with the Head of Marketing, Regional Brand Manager, Sales leads and I&T, define the innovation priorities for your Region (agreed by the Regional Director) and brief the Innovation Centre jointly with Brand Management from a brand and consumer perspective; maximizing all opportunities to drive sales and margin growth for the Region.

  • Inform the Regional Brand Managers when consumer research is necessary to test the potential of new concepts and proposes product improvements based on these findings.

  • Develop the yearly collection as well as for developing products and lines outside of the calendar planning when there is extra demand for these, such as special editions, promotional bikes or improved versions of bestsellers through regular dealer and consumer feedback loops.

  • Stay up-to-date and well informed in new (technological) developments and support the Central Innovation & Technology team in making the right choices.

  • Align with the regional Sales Leads to understand the success of the collections and make monthly progress updates for the marketing and sales teams

  • Create solid analysis of the long tail of products based on competitive pricing, Pareto analysis, rotation per store and margin structures.

  • Own the heartbeat calendar for the UKIE Region, including defining the key launch dates of new/updated products

  • Provide regular roadmap updates for all involved on these stage gates (working to the heart-beat process).

  • Orchestrates the CTG (Colours-Trims-Graphics) work in close collaboration with the Regional MD, Head of Marketing, CMO and Head of Design to make sure that the look and feel of this line-up is driving consumer preference and brand distinctiveness.

  • Align with the sales leads on the collection line-plans and advise on distribution strategy and focus models in regular commercial meetings.

  • Work closely together with the Brand Manager who sets out the guidelines and objectives for the brand(s) in terms of amongst others, segments, design and target groups. The Category Manager takes these brand guidelines into account when developing the collection plans and concepts.

  • Ensure the collection plans are always up to date. Ensuring the right base for the Regional Demand Planner who decides on exact volumes based on previous sales data and input of sales on expected distribution.

  • Gain support from finance in the development of business cases for new concepts.

Experience, Skills & Qualifications

  • Proven track record working in the sporting goods market, ideally within bicycles.

  • Educated to degree level or equivalent in a complimentary subject.

  • Outstanding management and organisational skills.

  • The ability to drive the brands forward, listen and inspire.

  • Experience of working in a matrix organization.

  • Already on the top of trends and innovations.

  • Ability to see the bigger vision and align daily activities in accordance with the vision.

  • Exceptional project management skills


  • Competitive salary package

  • 25 days annual holiday plus 8 statutory holidays for full-time employees

  • Company defined Contribution Pension Scheme

  • Staff discount on bicycle related products including cycle to work benefits

If you feel this role is for you, we would love to hear from you. Please apply including your CV, covering letter and salary expectations to

Closing date for applications: Date Friday, 10 July 2020