35 years since its first release, the iconic MK1 Raleigh Super Tuff Burner is once more setting pulses racing.
The big difference this time around is that it’s not just youngsters who are clamouring for the iconic BMX bike. In 2019, it’s also their parents.
While the desire for the relaunched BMX classic might be the same, the reasons riders have for getting their hands on one are very different. For the younger riders, issues such as exclusivity, status and having a new way to express themselves are more key. The authenticity and build quality of the MK1 Raleigh Super Tuff Burner are also setting it apart for brand-savvy youngsters.
1983 was the year of Michael Jackson’s ‘Thriller’, Blackadder and Educating Rita. It was also the year of the iconic Super Tuff Burner. Were you one of the original trendsetters? Can you remember the overwhelming excitement during your first ride? Or the looks you got from your friends when you rocked up on the coolest BMX around?
We think there’s something to be said for nostalgia. It makes us feel connected. But the sheer connectiveness felt when recalling a fond memory is often met with a tinge of sadness as whatever we are remembering also feels somewhat lost. The Super Tuff Burner is so much more than a bike. It’s the ability to re-visit those cherished memories with renewed enthusiasm. Diminish the sadness and call on your inner child who is still, and has always at heart, been playin’ out.
Whether you’re 21 or 41, the Super Tuff Burner is relying on you to answer the call.
Take on the adventure.
Throw caution to the wind.
And most importantly, enjoy the ride.
Your last chance to get your hands on a piece of history is fast approaching.
The Raleigh Super Tuff Burner goes on general sale on 23.10.19.